Run ads that sell. Keep it simple.
Paid Social Advertising
We plan, build, and scale paid social across Meta (Facebook & Instagram), TikTok, YouTube, Snapchat, LinkedIn, and Pinterest. Strategy, creative, buying, tracking, and reporting — handled end-to-end.
From immersive 3D designs and sleek websites to interactive prototypes, each piece reflects my passion for innovation.
From immersive 3D designs and sleek websites to interactive prototypes, each piece reflects my passion for innovation.
Brands That Trust Us
Brands That Trust Us
Brands That Trust Us
Brands That Trust Us
Paid Advertising Services
Our Strategy
Our Strategy
Strategy & planning
Offer & funnel map (TOF/MOF/BOF), audience plan, budget pacing, flighting Channel mix and creative angles by stage (education, proof, urgency) Inspired by top paid media structures used by social-first agencies. The Social Shepherd
Strategy & planning
Offer & funnel map (TOF/MOF/BOF), audience plan, budget pacing, flighting Channel mix and creative angles by stage (education, proof, urgency) Inspired by top paid media structures used by social-first agencies. The Social Shepherd
Strategy & planning
Offer & funnel map (TOF/MOF/BOF), audience plan, budget pacing, flighting Channel mix and creative angles by stage (education, proof, urgency) Inspired by top paid media structures used by social-first agencies. The Social Shepherd
Strategy & planning
Offer & funnel map (TOF/MOF/BOF), audience plan, budget pacing, flighting Channel mix and creative angles by stage (education, proof, urgency) Inspired by top paid media structures used by social-first agencies. The Social Shepherd
Creative that performs
UGC & studio assets, 9:16 / 1:1 / 4:5 sets, ad copy variants, hooks, CTAs Creator sourcing/whitelisting and influencer-led ads when it helps profit (Influencer-commerce style integrations popular with GOAT-type approaches.) The Goat Agency+1
Creative that performs
UGC & studio assets, 9:16 / 1:1 / 4:5 sets, ad copy variants, hooks, CTAs Creator sourcing/whitelisting and influencer-led ads when it helps profit (Influencer-commerce style integrations popular with GOAT-type approaches.) The Goat Agency+1
Creative that performs
UGC & studio assets, 9:16 / 1:1 / 4:5 sets, ad copy variants, hooks, CTAs Creator sourcing/whitelisting and influencer-led ads when it helps profit (Influencer-commerce style integrations popular with GOAT-type approaches.) The Goat Agency+1
Creative that performs
UGC & studio assets, 9:16 / 1:1 / 4:5 sets, ad copy variants, hooks, CTAs Creator sourcing/whitelisting and influencer-led ads when it helps profit (Influencer-commerce style integrations popular with GOAT-type approaches.) The Goat Agency+1
Buying & optimization
Campaign builds, ABO/CBO, cost cap/tCPA/tROAS testing Daily pacing, bid/segment changes, audience refresh, frequency control These are the day-to-day “brilliant basics” of social media activation seen in the best media teams. VaynerMedia
Buying & optimization
Campaign builds, ABO/CBO, cost cap/tCPA/tROAS testing Daily pacing, bid/segment changes, audience refresh, frequency control These are the day-to-day “brilliant basics” of social media activation seen in the best media teams. VaynerMedia
Buying & optimization
Campaign builds, ABO/CBO, cost cap/tCPA/tROAS testing Daily pacing, bid/segment changes, audience refresh, frequency control These are the day-to-day “brilliant basics” of social media activation seen in the best media teams. VaynerMedia
Buying & optimization
Campaign builds, ABO/CBO, cost cap/tCPA/tROAS testing Daily pacing, bid/segment changes, audience refresh, frequency control These are the day-to-day “brilliant basics” of social media activation seen in the best media teams. VaynerMedia
Tracking & data
Pixels & events, CAPI / Events API, GA4, server-side tagging Creative test logs, cohort views (new vs. returning), MER/ROAS/CAC dashboards
Tracking & data
Pixels & events, CAPI / Events API, GA4, server-side tagging Creative test logs, cohort views (new vs. returning), MER/ROAS/CAC dashboards
Tracking & data
Pixels & events, CAPI / Events API, GA4, server-side tagging Creative test logs, cohort views (new vs. returning), MER/ROAS/CAC dashboards
Tracking & data
Pixels & events, CAPI / Events API, GA4, server-side tagging Creative test logs, cohort views (new vs. returning), MER/ROAS/CAC dashboards
Landing page support
Message-match checks, load speed basics, form friction fixes, QA before scale
Landing page support
Message-match checks, load speed basics, form friction fixes, QA before scale
Landing page support
Message-match checks, load speed basics, form friction fixes, QA before scale
Landing page support
Message-match checks, load speed basics, form friction fixes, QA before scale
Reporting you can read
Weekly highlights, what changed, what’s next; monthly deep dives with clear actions
Reporting you can read
Weekly highlights, what changed, what’s next; monthly deep dives with clear actions
Reporting you can read
Weekly highlights, what changed, what’s next; monthly deep dives with clear actions
Reporting you can read
Weekly highlights, what changed, what’s next; monthly deep dives with clear actions
Our Stack
Our Stack
Our Stack
Our Process
Our Process
Discover
Goals, margin targets, offers, proof. Audit ad accounts, pixel/events, and past creatives.
Discover
Goals, margin targets, offers, proof. Audit ad accounts, pixel/events, and past creatives.
Discover
Goals, margin targets, offers, proof. Audit ad accounts, pixel/events, and past creatives.
Plan
Channel mix, audience map, creative angles, test plan, budgets, timeline.
Plan
Channel mix, audience map, creative angles, test plan, budgets, timeline.
Plan
Channel mix, audience map, creative angles, test plan, budgets, timeline.
Build
Campaign structure, ads, tracking, QA, approvals.
Build
Campaign structure, ads, tracking, QA, approvals.
Build
Campaign structure, ads, tracking, QA, approvals.
Launch
Controlled ramp, watchlists (CPC/CTR/CVR/CPA), early creative swaps.
Launch
Controlled ramp, watchlists (CPC/CTR/CVR/CPA), early creative swaps.
Launch
Controlled ramp, watchlists (CPC/CTR/CVR/CPA), early creative swaps.
Learn
Winners/losers, offer notes, audience fatigue, next tests.
Learn
Winners/losers, offer notes, audience fatigue, next tests.
Learn
Winners/losers, offer notes, audience fatigue, next tests.
Deliverables
Media plan
(channels, budgets, pacing)
Media plan
(channels, budgets, pacing)
Media plan
(channels, budgets, pacing)
Audience map
(prospecting, retargeting, exclusions)
Audience map
(prospecting, retargeting, exclusions)
Audience map
(prospecting, retargeting, exclusions)
Creative brief
ad script prompts + spec sheet (9:16 / 1:1 / 4:5)
Creative brief
ad script prompts + spec sheet (9:16 / 1:1 / 4:5)
Creative brief
ad script prompts + spec sheet (9:16 / 1:1 / 4:5)
Ad library
(live variants, hooks, angles)
Ad library
(live variants, hooks, angles)
Ad library
(live variants, hooks, angles)
Tracking spec
(pixel events, CAPI/Events API, GA4)
Tracking spec
(pixel events, CAPI/Events API, GA4)
Tracking spec
(pixel events, CAPI/Events API, GA4)
Dashboard
(ROAS/MER/CAC, CTR, CPM, CVR, AOV, LTV)
Dashboard
(ROAS/MER/CAC, CTR, CPM, CVR, AOV, LTV)
Dashboard
(ROAS/MER/CAC, CTR, CPM, CVR, AOV, LTV)
Testing log
(what we tried, what worked, what’s next)
Testing log
(what we tried, what worked, what’s next)
Testing log
(what we tried, what worked, what’s next)
90-day growth plan
(scale paths, new offers, creator plan)
90-day growth plan
(scale paths, new offers, creator plan)
90-day growth plan
(scale paths, new offers, creator plan)
Revenue Metrics We Focused On
CAC / CPA
cost to acquire a customer/lead
CAC / CPA
cost to acquire a customer/lead
CAC / CPA
cost to acquire a customer/lead
ROAS / MER
per-channel return and blended efficiency
ROAS / MER
per-channel return and blended efficiency
ROAS / MER
per-channel return and blended efficiency
CTR / CPM / CVR
creative pull, cost to reach, ability to convert
CTR / CPM / CVR
creative pull, cost to reach, ability to convert
CTR / CPM / CVR
creative pull, cost to reach, ability to convert
AOV / LTV
order value now, value over time
AOV / LTV
order value now, value over time
AOV / LTV
order value now, value over time
Offers & creative we test early
Problem/solution, before/after, product demo, testimonial mashups Risk-removal (guarantees, trials), bundles, seasonal angles Creators with credible context; short edits with clear first 3 seconds (the hook)
Offers & creative we test early
Problem/solution, before/after, product demo, testimonial mashups Risk-removal (guarantees, trials), bundles, seasonal angles Creators with credible context; short edits with clear first 3 seconds (the hook)
Offers & creative we test early
Problem/solution, before/after, product demo, testimonial mashups Risk-removal (guarantees, trials), bundles, seasonal angles Creators with credible context; short edits with clear first 3 seconds (the hook)
Compliance & brand safety
Platform policies checked pre-launch Comment filters and moderation rules UTM standards and naming conventions for clean data
Compliance & brand safety
Platform policies checked pre-launch Comment filters and moderation rules UTM standards and naming conventions for clean data
Compliance & brand safety
Platform policies checked pre-launch Comment filters and moderation rules UTM standards and naming conventions for clean data
Engagement models
Launch Sprint (4 weeks): audit → plan → build → launch → first learnings\ Always-On Management (monthly): buying, creative iteration, reporting, roadmap Creative Lab (add-on): ongoing UGC/creator pipeline and edit queue
Engagement models
Launch Sprint (4 weeks): audit → plan → build → launch → first learnings\ Always-On Management (monthly): buying, creative iteration, reporting, roadmap Creative Lab (add-on): ongoing UGC/creator pipeline and edit queue
Engagement models
Launch Sprint (4 weeks): audit → plan → build → launch → first learnings\ Always-On Management (monthly): buying, creative iteration, reporting, roadmap Creative Lab (add-on): ongoing UGC/creator pipeline and edit queue
Client's Trust
Your Questions Answered
01
What budget should we start with?
02
Do you produce creatives?
03
Can you work with our influencer program?
03
How soon to results?
What budget should we start with?
Do you produce creatives?
Can you work with our influencer program?
How soon to results?
01
What budget should we start with?
02
Do you produce creatives?
03
Can you work with our influencer program?
03
How soon to results?