Beardbrand
Excellent e-commerce setup (Shopify + custom features), seamless checkout & content integration
Problem
Beardbrand, a leading men’s grooming brand offering products like beard oils, washes, balms, and grooming kits, came with a mature brand and loyal audience, but their e-commerce experience had several limitations:
Rigid product bundling & upsell limitations
Their storefront lacked flexible, dynamic bundling features. The standard product pages did not support combining multiple SKUs into a seamless bundle checkout experience.
Difficulty scaling promotional structures
While Beardbrand ran promotions, discounts, and limited-time offers, the existing architecture constrained how deeply those promos could be integrated into product pages or landing pages.Sub-optimal landing / promotional page flexibility
They needed more agility to spin up longform promotional landing pages (showing multiple SKUs, bundled offers, or story-driven product narratives) without relying on heavy dev cycles.Cross-domain / storefront complexity & integrations
Beardbrand’s site infrastructure included Shopify storefronts and integrations (e.g. subscriptions, app tools), which required careful architecture to maintain performance, consistency, and maintainability. (Practical Ecommerce)Average order value (AOV) and conversion growth constraints
Without advanced bundling, upsell, or cross-sell mechanics, the site was leaving potential AOV and conversion gains on the table.
These pain points limited Beardbrand’s ability to quickly test offers, experiment with merchandising, and grow revenue per user.
Solution
Digital & Designs architected a robust e-commerce development solution for Beardbrand that introduced modular flexibility, better merchandising control, and scalable promotional mechanics.
1. Bundled Product Framework & Custom Landing Pages
Developed a custom bundling mechanism using Shogun and Shopify features, enabling multiple SKUs to be added to cart with one click. (Shogun)
Created longform landing pages where bundled SKUs are presented with rich storytelling, unified pricing, reviews, and clear CTAs (rather than each SKU being standalone).
Linked bundling landing pages directly from promotions, emails, and ads, reducing friction in the user journey.
2. Dynamic Promotions & Upsell Mechanics
Built infrastructure to support automatic discount triggers: e.g. when the bundle’s items are added, the 25% discount is applied automatically. (Shogun)
Enabled upsell flows (e.g. “add beard balm at 20% off when buying beard oil”) at cart or product detail levels.
Created flexible discount rules that could be turned on/off by marketing without heavy backend changes.
3. Modular Page Architecture & Component System
Refactored product pages, category pages, and promotional pages into components that can be reused and rearranged, accelerating future marketing campaigns.
Ensured that pages remain performant by lazy-loading non-critical modules, deferring JS, and optimizing images and assets.
4. Integration & Technical Architecture
Maintained integrity of Shopify infrastructure; integrated seamlessly with existing app stack (subscriptions, email, inventory). (Practical Ecommerce)
Ensured consistent UI/UX across promotional pages and standard product pages, preserving brand voice and preventing jarring transitions.
Built tracking and analytics hooks to capture funnel-level data (bundle vs standalone, discount conversions, promotion attribution).
5. Testing, Measurement & Iteration
Executed A/B tests comparing bundled landing pages vs default product flows, measure lift in AOV, conversion rate, and user engagement.
Monitored performance metrics and iterated on layout, copy, and bundling structures for continuous optimization.
Concepts
These strategic e-commerce development concepts were core to the solution:
Concept | Application in Beardbrand Project |
Smart Bundling & Add-To-Cart Automation | Enable multiple SKUs to be added with one click and trigger automatic discount logic without user effort. |
Longform Promotional Pages | Create rich landing pages combining storytelling, bundled offers, and product discovery in one continuous experience. |
Modular Component Architecture | Building pages from reusable components allows rapid experimentation and scaling of page layouts. |
Dynamic Promotion Infrastructure | Automatic discount triggers, upsell rules, and flexible promotional logic that can be controlled by marketing teams. |
Seamless App & Platform Integration | Keep core functionality (subscriptions, email, inventory) working smoothly while extending storefront capabilities. |
More Works
FAQ
01
What budget should we start with?
02
Do you produce creatives?
03
Can you work with our influencer program?
03
How soon to results?
Beardbrand
Excellent e-commerce setup (Shopify + custom features), seamless checkout & content integration
Problem
Beardbrand, a leading men’s grooming brand offering products like beard oils, washes, balms, and grooming kits, came with a mature brand and loyal audience, but their e-commerce experience had several limitations:
Rigid product bundling & upsell limitations
Their storefront lacked flexible, dynamic bundling features. The standard product pages did not support combining multiple SKUs into a seamless bundle checkout experience.
Difficulty scaling promotional structures
While Beardbrand ran promotions, discounts, and limited-time offers, the existing architecture constrained how deeply those promos could be integrated into product pages or landing pages.Sub-optimal landing / promotional page flexibility
They needed more agility to spin up longform promotional landing pages (showing multiple SKUs, bundled offers, or story-driven product narratives) without relying on heavy dev cycles.Cross-domain / storefront complexity & integrations
Beardbrand’s site infrastructure included Shopify storefronts and integrations (e.g. subscriptions, app tools), which required careful architecture to maintain performance, consistency, and maintainability. (Practical Ecommerce)Average order value (AOV) and conversion growth constraints
Without advanced bundling, upsell, or cross-sell mechanics, the site was leaving potential AOV and conversion gains on the table.
These pain points limited Beardbrand’s ability to quickly test offers, experiment with merchandising, and grow revenue per user.
Solution
Digital & Designs architected a robust e-commerce development solution for Beardbrand that introduced modular flexibility, better merchandising control, and scalable promotional mechanics.
1. Bundled Product Framework & Custom Landing Pages
Developed a custom bundling mechanism using Shogun and Shopify features, enabling multiple SKUs to be added to cart with one click. (Shogun)
Created longform landing pages where bundled SKUs are presented with rich storytelling, unified pricing, reviews, and clear CTAs (rather than each SKU being standalone).
Linked bundling landing pages directly from promotions, emails, and ads, reducing friction in the user journey.
2. Dynamic Promotions & Upsell Mechanics
Built infrastructure to support automatic discount triggers: e.g. when the bundle’s items are added, the 25% discount is applied automatically. (Shogun)
Enabled upsell flows (e.g. “add beard balm at 20% off when buying beard oil”) at cart or product detail levels.
Created flexible discount rules that could be turned on/off by marketing without heavy backend changes.
3. Modular Page Architecture & Component System
Refactored product pages, category pages, and promotional pages into components that can be reused and rearranged, accelerating future marketing campaigns.
Ensured that pages remain performant by lazy-loading non-critical modules, deferring JS, and optimizing images and assets.
4. Integration & Technical Architecture
Maintained integrity of Shopify infrastructure; integrated seamlessly with existing app stack (subscriptions, email, inventory). (Practical Ecommerce)
Ensured consistent UI/UX across promotional pages and standard product pages, preserving brand voice and preventing jarring transitions.
Built tracking and analytics hooks to capture funnel-level data (bundle vs standalone, discount conversions, promotion attribution).
5. Testing, Measurement & Iteration
Executed A/B tests comparing bundled landing pages vs default product flows, measure lift in AOV, conversion rate, and user engagement.
Monitored performance metrics and iterated on layout, copy, and bundling structures for continuous optimization.
Concepts
These strategic e-commerce development concepts were core to the solution:
Concept | Application in Beardbrand Project |
Smart Bundling & Add-To-Cart Automation | Enable multiple SKUs to be added with one click and trigger automatic discount logic without user effort. |
Longform Promotional Pages | Create rich landing pages combining storytelling, bundled offers, and product discovery in one continuous experience. |
Modular Component Architecture | Building pages from reusable components allows rapid experimentation and scaling of page layouts. |
Dynamic Promotion Infrastructure | Automatic discount triggers, upsell rules, and flexible promotional logic that can be controlled by marketing teams. |
Seamless App & Platform Integration | Keep core functionality (subscriptions, email, inventory) working smoothly while extending storefront capabilities. |
More Works
FAQ
01
What budget should we start with?
02
Do you produce creatives?
03
Can you work with our influencer program?
03
How soon to results?
Beardbrand
Excellent e-commerce setup (Shopify + custom features), seamless checkout & content integration
Problem
Beardbrand, a leading men’s grooming brand offering products like beard oils, washes, balms, and grooming kits, came with a mature brand and loyal audience, but their e-commerce experience had several limitations:
Rigid product bundling & upsell limitations
Their storefront lacked flexible, dynamic bundling features. The standard product pages did not support combining multiple SKUs into a seamless bundle checkout experience.
Difficulty scaling promotional structures
While Beardbrand ran promotions, discounts, and limited-time offers, the existing architecture constrained how deeply those promos could be integrated into product pages or landing pages.Sub-optimal landing / promotional page flexibility
They needed more agility to spin up longform promotional landing pages (showing multiple SKUs, bundled offers, or story-driven product narratives) without relying on heavy dev cycles.Cross-domain / storefront complexity & integrations
Beardbrand’s site infrastructure included Shopify storefronts and integrations (e.g. subscriptions, app tools), which required careful architecture to maintain performance, consistency, and maintainability. (Practical Ecommerce)Average order value (AOV) and conversion growth constraints
Without advanced bundling, upsell, or cross-sell mechanics, the site was leaving potential AOV and conversion gains on the table.
These pain points limited Beardbrand’s ability to quickly test offers, experiment with merchandising, and grow revenue per user.
Solution
Digital & Designs architected a robust e-commerce development solution for Beardbrand that introduced modular flexibility, better merchandising control, and scalable promotional mechanics.
1. Bundled Product Framework & Custom Landing Pages
Developed a custom bundling mechanism using Shogun and Shopify features, enabling multiple SKUs to be added to cart with one click. (Shogun)
Created longform landing pages where bundled SKUs are presented with rich storytelling, unified pricing, reviews, and clear CTAs (rather than each SKU being standalone).
Linked bundling landing pages directly from promotions, emails, and ads, reducing friction in the user journey.
2. Dynamic Promotions & Upsell Mechanics
Built infrastructure to support automatic discount triggers: e.g. when the bundle’s items are added, the 25% discount is applied automatically. (Shogun)
Enabled upsell flows (e.g. “add beard balm at 20% off when buying beard oil”) at cart or product detail levels.
Created flexible discount rules that could be turned on/off by marketing without heavy backend changes.
3. Modular Page Architecture & Component System
Refactored product pages, category pages, and promotional pages into components that can be reused and rearranged, accelerating future marketing campaigns.
Ensured that pages remain performant by lazy-loading non-critical modules, deferring JS, and optimizing images and assets.
4. Integration & Technical Architecture
Maintained integrity of Shopify infrastructure; integrated seamlessly with existing app stack (subscriptions, email, inventory). (Practical Ecommerce)
Ensured consistent UI/UX across promotional pages and standard product pages, preserving brand voice and preventing jarring transitions.
Built tracking and analytics hooks to capture funnel-level data (bundle vs standalone, discount conversions, promotion attribution).
5. Testing, Measurement & Iteration
Executed A/B tests comparing bundled landing pages vs default product flows, measure lift in AOV, conversion rate, and user engagement.
Monitored performance metrics and iterated on layout, copy, and bundling structures for continuous optimization.
Concepts
These strategic e-commerce development concepts were core to the solution:
Concept | Application in Beardbrand Project |
Smart Bundling & Add-To-Cart Automation | Enable multiple SKUs to be added with one click and trigger automatic discount logic without user effort. |
Longform Promotional Pages | Create rich landing pages combining storytelling, bundled offers, and product discovery in one continuous experience. |
Modular Component Architecture | Building pages from reusable components allows rapid experimentation and scaling of page layouts. |
Dynamic Promotion Infrastructure | Automatic discount triggers, upsell rules, and flexible promotional logic that can be controlled by marketing teams. |
Seamless App & Platform Integration | Keep core functionality (subscriptions, email, inventory) working smoothly while extending storefront capabilities. |
More Works
FAQ
What budget should we start with?
Do you produce creatives?
Can you work with our influencer program?
How soon to results?